Here’s an interesting confession for someone who now makes (at least part of) her living doing content marketing: I used to think I sucked at marketing. Like, really bad. Why did I think I was terrible at marketing? I’ve thought about it since then and I think the main thing was that I equated marketing […]
Today I’m beating the business community’s favorite dead horse: working for free. TL;DR: Never try to get free work from people. And don’t work for free. Except for on rare occasions, when you actively choose to. Confused? It’ll all become clear: Uncomfortable truth #1: If your business needs free labor to grow, your business model is broken. […]
Getting referrals is every business owner’s wet dream. More clients and customers, without you having to actively beat the pavement looking for them? Yes, please. The problem that a lot of people run into is that they have no idea what to actually do to get referrals, so they just kind of put something like […]