Free webinar: What makes a successful guest post (case study)

Guest post at Design*SpongeMaybe you’re curious about the class that’s being offered right now, but want to know more before you sign up.

Maybe you aren’t interested in the class and just want to start thinking about your guest posting strategy for a few months down the line.

Maybe you just want to find out more about guest posting and why it’s so awesome, because you need budget-friendly (and yet super effective) ways to market your business and establish yourself as an expert.

Well, let me tell you…

You can use guest posting to:

  • gain traction with a new business or new products and services – making the time from zero to profitable much shorter
  • strengthen your “passive” marketing (do it once, it keeps working for you again and again) so that you don’t have to hustle quite so hard
  • establish yourself as an expert so you can score future writing and speaking gigs, if that’s your goal
  • get new clients and customers coming to you, instead of you actively seeking them out and pitching them
  • use that expertise & credibility you’ve established to strengthen your future pitches to potential clients and customers – making them that much more likely to say “yes, take my money!”

All in all, guest posting is a great way to get new leads, customers, & clients – but you don’t have to take my word for it:

3.7% to 37.5%? Yes, please.

This is directly from my analytics dashboard. You can see that – well over a year after it went up – my guest post at Design*Sponge is still sending traffic to me, and that traffic is converting to email sign-ups at just over 10x the rate that “cold” traffic is.* You’re probably looking at the actual number of conversions and thinking “Yeah, but three isn’t a lot,” and it’s not, really; however, I’ve been keeping an eye on it since it went up and that conversion rate has been pretty steady over the last year, including when the post was sending 50 or 100 people my way at a time. That seriously adds up, y’all.

Of course, that wouldn’t matter if those people weren’t high-quality subscribers who later went on to purchase products or services…but theyare. And, perhaps best of all, knowing that the Design*Sponge audience is a great fit for my topics, classes, and products gives me very usable information I can use in my future guest posting efforts and in my marketing overall.

*I’m not a design whiz & didn’t have an easy way to put all the stats together visually, but in case you’re curious: my average conversion rate to an email subscriber is 3.4% from organic traffic (someone clicking on a link on another site) and 1% from search traffic. And the average conversion rate of a landing page is 5-15%. So the Design*Sponge traffic converts eleven to thirty-seven times better than other traffic to my site, and two to seven times better than industry standards. Oh yeah – that’s the power of a well-placed guest post!

In this webinar, I’ll be going over this post as a case study, showing you exactly how:

  • I decided to pitch Design*Sponge
  • I got my foot in the door
  • I constructed my pitch email
  • I wrote the post in a way that would bring people back to my site
  • How I tracked results
  • And what this post can tell me about other places that would be good guest posting spots

It’ll be right around 60 minutes of wham-bam-thank-you-ma’am actionable tips – no fluff, no filler. There’s going to be 10-15 minutes for Q&A at the end, too.

Join me Wednesday, July 16 at 1 PM EST (noon CST, 10 AM PST) and learn how to take your guest posting strategy to the next level: