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On working for free and building a business that works

By Michelle

Today I’m beating the business community’s favorite dead horse: working for free. TL;DR: Never try to get free work from people. And don’t work for free. Except for on rare occasions, when you actively choose to. Confused? It’ll all become clear:  Uncomfortable truth #1: If your business needs free labor to grow, your business model is broken. […]

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Want more referrals? Get better systems, yo.

By Michelle

Getting referrals is every business owner’s wet dream. More clients and customers, without you having to actively beat the pavement looking for them? Yes, please. The problem that a lot of people run into is that they have no idea what to actually do to get referrals, so they just kind of put something like […]