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Kickstarter behind the scenes, part three: PR, press, & reviews

By Michelle

So far in the Kickstarter series, we’ve covered:  An overview of the campaign & the results A deep-dive into the content, social media, and other marketing that went into the campaign In today’s post: PR, press, & reviews – how I got them for the planner Kickstarter, and what effect they had. Pitching journalists & […]

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Freelance Portfolio Review: Ransom Patterson

By Michelle

Ransom’s question: Is it focused enough? Are my client testimonials too long? Notes: Good use of bolding & formatting throughout! I think it’s currently focused enough, but you could hone in more by specifying that you tend to work with authors in the B2B or B2C realm, or financial, or educational industries, etc. – depending […]

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Kickstarter behind the scenes, part two: Marketing

By Michelle

Did you miss part one, with all the background on this series? If so, head over here to catch up! Aside from having a solid product, marketing is what’s going to make or break your Kickstarter. Below, I’ve covered everything I did (and it’s a lot, so buckle in and grab some coffee!), along with […]

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Freelancer Portfolio Review: DesignItPlease

By Michelle

I wanted to do more videos that weren’t straight-up app reviews, so here’s a new thing I’m trying: freelancer portfolio reviews. (Sign up for yours here.) Our first volunteer: Samantha Fagan of Design It Please. Her question? What do you think I could do to increase conversions/build trust/prove credibility? I had a lot to cover […]

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Avoiding Mediocrity in Bed and Business

By Michelle

What separates productive people from business owners that are constantly stressed? This post is part of weekly feature, Workflow Wednesdays, that aims to find out, with a weekly post going in-depth on a specific part of a business owner’s workflow and what they do that makes it rock. Interested in being featured in a post? […]

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How to set better freelancing goals

By Michelle

In short? [Tweet “To set better freelancing goals, focus on what you can control. “] In other words, don’t focus on how many new clients you want this month – focus on how many pitches you’ll be sending every day. And to stay better motivated with your income goals, focus on how much billable work you’re […]

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