Streak is an amazing, flexible (and free!) app that can be added to Gmail or Google Apps email accounts. The idea is that it lets you set up different “pipelines” (for example, a sales pipeline, or you can also set up one for tracking guest posting pitches) and then it gives you a pretty, easy-to-use […]
Here’s an interesting confession for someone who now makes (at least part of) her living doing content marketing: I used to think I sucked at marketing. Like, really bad. Why did I think I was terrible at marketing? I’ve thought about it since then and I think the main thing was that I equated marketing […]
There’s a phenomenon that drives me batty. I’m not sure if it’s caused by the rampant personal development market based around money blocks or what, but here’s what happens: Freelancer/entrepreneur decides they want to make more money They set a goal of $X/month They bust their asses trying to reach the goal and…fall short They can’t […]
One of the most popular video reviews I’ve ever done (two of them, actually) were of Trello, a pretty nifty visual task manager. Given the guest posting course starting on the 21st, I thought maybe y’all would appreciate a little how-to where I show you how you can use it to manage your guest posting […]
Not only have I been quoted at a couple of pretty awesome places as a resident expert and managed to get in Entrepreneur magazine last year, I have also worked HARO from the other side in getting quotes to use for articles at Grasshopper or KISSmetrics. You know what I can tell you? Most people are […]
In case you’re new around here, one week from today is the two monthaversary of me returning to self-employment/freelancing/whatever. I got super, super burned out on working for myself, got a “real job”, spent almost exactly six months (closer to 6.5 months) working at a real job, and then returned to self-employment for a myriad of reasons. […]
The summary of SumAll: (see what I did there?) It’s an analytics dashboard that doesn’t provide analytics on its own, but instead aggregates data from multiple other places (including Google Analytics, Paypal, Stripe, MailChimp, Twitter, and Facebook, just to cover the basics). This lets you see all your data in one spot. There’s a very […]
As you may be aware, in mid-May I had the last day at my full time job and I went back to being a full-time self-employed person. Given that this came with fresh eyes (I’m going to do a post on things I learned by getting a job, eventually), and also came with a pivot in […]
“I can hardly keep up with my own blog, why should I write for someone elses’ site?” “I have to send in original content for a guest post? Why would I write something new?” And my personal favorite, as discussed last week: “Why should I work for free? I have to put money in my hands […]
Today I’m beating the business community’s favorite dead horse: working for free. TL;DR: Never try to get free work from people. And don’t work for free. Except for on rare occasions, when you actively choose to. Confused? It’ll all become clear: Uncomfortable truth #1: If your business needs free labor to grow, your business model is broken. […]